China Telecom Corporation is a super-large state-owned telecommunications company in my country and a partner of the Shanghai World Expo. As of the first half of 2011, the group company has total assets of 632.2 billion yuan and 670,000 employees; 194 million fixed-line subscribers, 62.36 million mobile phone subscribers (CDMA), and 61.74 million broadband subscribers.

Facing problems

1. The marketing investment is large and there are many distribution channels, so it is impossible to accurately calculate the input-output ratio.

2. There are many sources of clues, it is difficult to distinguish intentional clues from unintentional clues, and customers cannot be contacted within the purchase plan period, delaying the best time to contact.

3. Traditionally, EXCEL is used to record and report, but there are many business types and a wide geographical coverage. The traditional method seriously hinders work efficiency and the management process is not standardized. Using WeChat, QQ, etc. to communicate and transfer files, the organization of information and materials is cumbersome and easy to lose, and internal communication is not smooth.

Solution

1. Through Zoho CRM, you can select business opportunities or leads to carry out marketing activities in a targeted manner, monitor the details of the results in real time, make the marketing results clear, and effectively improve the return on investment.

2. Zoho CRM provides multiple ways to generate leads including form filling, quick create, import, CRM web form and developer API. The clue review function helps China Telecom to filter out invalid leads, and at the same time, it can set valid leads as business opportunities with one click, and can also set workflow rules to assign leads to suitable sales personnel.

3. Zoho CRM divides regions according to customer characteristics or market characteristics, sets rules, and automatically distributes customers. Zoho Docs can upload files to the cloud, share them in real time, and edit them online, which solves the problem of complicated and easy-to-lose data. This helps China Telecom integrate the required software. In addition, internal corporate communication tools such as Zoho Mail and Zoho Chat help to improve communication efficiency.

Zoho CRM system implementation effect

After careful consideration, China Telecom finally chose ZOHO CRM. After a period of use, Zoho CRM has helped China Telecom improve marketing return on investment, finely manage leads and increase order volume. China Telecom is very suitable for Zoho CRM's area management and document management functions, which make China Telecom's information management more standardized. Zoho CRM improves productivity because it helps us integrate all the software we need so that we can work in Zoho CRM as one system. China Telecom Group uses Zoho CRM to continuously innovate and provide better services to customers. Zoho CRM's data is very secure, and it is truly customer-centric, which improves the competitiveness of enterprises.